Yonetomi

Unique individuality resides in ordinary things. Yonetomi's NEW BASIC was born from this idea. An item that shines while blending into everyday life without standing out. The subtle combination of materials creates a beautiful sound that has never been heard before, without making a bold statement. The unpretentious yet sophisticated design can be enjoyed naturally as an everyday outfit. What we look for in fashion is not excessive individuality, but a subtle presence that seems to be everywhere but is actually unique. We propose designs that are creative and playful, while being conscious of cost performance, and that fit into everyday life. The items have a sense of attention to detail, giving them a simple yet elegant impression.