THE SHINZONE

This is an original brand of the select shop "THE SHINZONE" that opened in Omotesando, Tokyo in 2001. Founded by designer Makiko Shinozuka, this brand is characterized by minimalism and sophisticated design, and offers items that are simple yet with attention to detail. Its appeal is its unique style that is based on American casual but incorporates traditional Japanese aesthetics and techniques. The concept is "to propose elegant casual wear that goes well with denim." Based on American traditional styles such as East Coast Ivy League and preppy, the brand brushes up basic items that are in season with a modern mood. It offers high-quality real clothes that are loved for all time.

THE SHINZONE offers a wide range of products, from its classic baker pants and Chrysler pants to playful design tops.