LACOSTE is an apparel brand founded in 1933 by former French professional tennis player René Lacoste. Its iconic crocodile logo is derived from his nickname. Combining functionality and fashion as sportswear, its polo shirts in particular are loved by many people and are familiar as staple items. Items such as polo shirts are characterized by simple yet sophisticated designs, offering a style that is casual yet elegant.
In recent years, the brand has become even more popular among young people with an increase in collections using environmentally friendly materials and collaboration items with other brands. These efforts reflect the brand's philosophy of emphasizing sustainability, and while having a modern sensibility, it also cherishes its respect for the traditions and sports culture that it has had since its founding.