JOICEADDED

"JÖICEADDED" was launched in the fall/winter 2021 season. The concept is to add new colors (ADDED) to everyday life (NICHIJÖ) by fusing two scents: "WOODY", which combines strength and elegance in serenity, and "SPICE", which brings out the individuality of other materials. The brand proposes styling that is close to the daily life of women who look straight ahead and continue to take new steps, with the theme of moderate, fun, and being true to themselves. The brand offers items that add a positive essence to everyday life with sophisticated designs and exquisitely balanced materials.