APFR / Apotheke Fragrance

APFR (Apotheke Fragrance) is a Japanese fragrance brand founded by Keita Sugasawa in 2011. The brand creates fragrances inspired by traditional perfumes, herbal medicine culture, natural philosophy, food, music, and art from around the world.
Combining modern design with the delicate attention to detail that is unique to Japan, each product is carefully produced in our own factory. All ingredients are carefully selected in collaboration with our raw material partners. We aim to create products that are like "scented albums" that accompany your daily life and connect you to your memories, and we offer a diverse lineup of candles, diffusers, incense, and more. Our fragrances enrich your space and deliver moments that resonate with your senses.