NORDISK is a global outdoor lifestyle brand founded in Denmark in 1901. In addition to tents, camping gear, and apparel, the brand also develops glamping facilities and offers the Club NORDISK membership service. The brand is characterized by simple and functional product manufacturing based on the traditions of Scandinavian design, and uses cutting-edge functional materials to maximize convenience in outdoor scenes. The brand upholds the philosophy of "Nature is Luxury" and provides products that value harmony with nature. They believe that waking up in a tent, listening to the sounds outside, and enjoying the scenery is a luxurious and rich life. They propose "Hygge" to people, a happy time that can be obtained by interacting with nature.