Nocs Provisions

"We want everyone on the planet to be able to enjoy the outdoors and connect with nature." The binoculars brand "Nocs Provisions" was founded with this idea in mind.
In 2019, binoculars were either expensive and bulky or cheap and low-functioning. Founder Chris McKleroy focused on this and created binoculars that combine price, functionality, and style with the brand theme of connecting people with nature, without forgetting to contribute to the environment and society.
Currently, the brand is popular in the mainland United States, being sold at well-known outdoor shops. It has also expanded globally, and has now landed in Japan. It is continuing to grow as a brand that is expected to expand further worldwide in the future.