Founded in 1920, New Era is a renowned brand as the sole official supplier of caps for players in Major League Baseball (MLB). The "59FIFTY" in particular is widely recognized as an iconic item. New Era continues to provide caps that combine functionality and style in the fields of sports and street fashion, attracting many fans around the world. The brand's items are characterized by their simple yet sophisticated designs and shapes that pursue the best fit, and are easy to match with a variety of styles. They are particular about the selection of materials, and while placing emphasis on durability and comfort, they also offer items with sophisticated designs that are perfect for everyday use.