miffew

THE LOFTLABO, a domestic down brand, has launched as miffew from the fall/winter 2023 season.
The brand name "miffew" is a combination of the archaic word "mifuyu", which means the three months of winter, and "few", which means precious or scarce.
Miffew aims to create downwear for the "three winters" that transcends trends and gender and is suited to the everyday life and individuality of the wearer.
Not only does it reconstruct timeless archives that remain in the history of clothing design, but by incorporating the highest quality domestically produced down into new shapes, it presents downwear as a wardrobe staple for urban dwellers.
Its authentic appearance gives it an unimaginably light and warm feel.
We cherish the pleasant sense of betrayal that you feel the moment you put it on, and will develop a narrative collection that will provide a long-lasting sense of exhilaration.