Benelli Montacone

Benelli Montacone is an Italian factory brand. The factory is located in Montacone, an area between the sea and the mountains, which has long been an agricultural region. The tradition of weaving straw was born from the roots of peasant culture, and the production of hats naturally began. The local hat museum has a large collection of straw history, art, and culture that has been passed down since ancient times, which shows that the brand is closely connected to the local culture. As peasant culture has taught, this region has developed by using what nature provides without waste. The brand's appeal is its warm and tasteful items made from a variety of natural materials.